Qualitative Evaluation

Evaluating Using a Qualitative Perspective

Qualitative evaluation provides you with the ability to gain an in-depth understanding of a program or process. It involves the “why” and the “how” and allows a deeper look at issues of interest and to explore nuances.

Collecting qualitative evaluation data requires the use of different tools than if you were focused only on gathering quantitative data.  Some commonly used data collection methods for qualitative data include interviews, focus groups, document/material review, and ethnographic participation/observation.


Using Qualitative Methods in your Evaluation – Webinar

This webinar provides an overview of how to use qualitative methods during an evaluation. It discusses when it is most appropriate to choose a qualitative method and how choosing that method can benefit the program evaluation.

Click here to access the webinar: Using Qualitative Methods in your Evaluation – Webinar

This document is a copy of the slides presented during the webinar: Using Qualitative Methods in your Evaluation – Webinar Presentation Slides

 

During the webinar, a question was posed about groupthink during Focus Groups.  Here are two articles that discuss this concept, as well as how to address it during your Focus Groups:

A Strategy to Avoid Groupthink and Stimulate Discussion in Focus Groups (MacDougall & Baum, 1997)

Evaluating the Efficacy of Focus Group Discussion in Qualitative Social Research (Boateng, 2012)

 


Analyzing Your Qualitative Evaluation Results – Webinar
One challenge of collecting qualitative evaluation data is figuring out what to do with it! This webinar will provide “hands-on” learning about how to categorize information collected and interpret your qualitative findings.

Click here to access the webinar: Analyzing Your Qualitative Evaluation Results – Webinar

This document is a copy of the slides presented during the webinar: Analyzing Your Qualitative Evaluation Results – Presentation Slides